By personal referral only
B2B sales better be led by humans. Not by the noisy automations.
Innovative Circle is a curated, human-centric club where top retail & e-commerce leaders and emerging technology founders connect personally to explore real challenges and co-create better solutions.
What is Innovative Circle?
A private space for real conversations in retail & technology.
In a world full of automated outreach and generic pitches, Innovative Circle brings together carefully selected retail and e-commerce leaders with innovative technology founders. Through personal interactions, we help Merchants gain privileged access to emerging solutions and Tech Solutions receive high-quality validation and market-fit insights from real decision-makers.
Supporting personal human interactions in B2B communication in the automation-noisy world.
How it works
A simple, personal process
Both Tech Solutions and Merchants go through the same personal fit process.
- 01
Apply for a conversation
Share a few details about your role and goals.
- 02
Fit validation call
A short personal conversation to ensure strong mutual fit.
- 03
Join the Circle
Participate in curated sessions, connect directly, and co-create with the right people.
For Tech Solutions
For Emerging Technology Founders & Teams
Get direct access to the decision-makers who actually buy and implement new technology.
- High-signal exposure to top-tier retail & e-commerce leaders
- Concrete market-fit feedback from real operational challenges
- Co-creation opportunities instead of transactional sales calls
- Credibility from association with leading Merchants
Who this is for: Early-stage companies (10–50 people) in AI Ads, GEO, AI Discoverability, Martech, Retailtech, and Conversion Rate Optimization.
For Merchants & Retail Leaders
For Retail & E-commerce Decision Makers
Gain privileged, vetted access to innovative technologies and their creators — without the noise.
- Curated access to emerging solutions that actually matter
- Direct dialogue with founders instead of sales pitches
- Active role in shaping solutions that fit your real challenges
- Reduced evaluation risk through contextual, human conversations
Leaders from these companies have already joined the Circle
- Chief Digital Officer
- Global Digital Commerce & eB2B Director
- E-commerce & Customer Experience Director
- Global Director, Connected Commerce
- Chief Digital Officer
- Executive Vice President of Finance
- Head of Innovation
- Digital Marketing, Media & Commerce Lead
Why this is different
Not another conference. Not another vendor platform.
Human-first by design
Personal conversations replace automated outreach.
Curated & selective
Both sides go through a fit validation process.
Co-creation focused
You don’t just listen. You shape solutions together.
Book your fit call
Ready to explore meaningful collaboration?
Join a short, personal conversation to see if Innovative Circle is the right fit for you.
Thank you. Your request is in.
We personally review every application and will reach out by email if there’s a strong mutual fit.
FAQ
Good to know
Who can join? +
Top-tier retail & e-commerce leaders and early-stage technology companies (typically 10–50 people) working on relevant solutions.
What is the format of the meetings? +
One Expert Merchant (eg. a CMO, CDO, Head of Ecommerce) and between 2–4 tech leaders and entrepreneurs each have the opportunity to present what they do and receive feedback and insights about the market and potential opportunities.
How long is the call? +
Conversations are usually capped at 1 hour.
Is there a cost to participate? +
The Innovation Circle works on a meeting credits system. 1 Credit costs €50. Each meeting will cost a certain number of credits (maximum 4), depending on who the meeting is with. E.g. a middle-market brand = 2 credits (€100), Tier 1 = 3 credits (€150), VIP = 4 credits (€200).